Lead With Us
Lead With Us
  • Home
  • About Us
    • About Us
    • Vision and Values
    • Listening Tour
  • Coaching Programmes
    • Executive Coaching
    • Group Coaching
    • Team Coaching
  • Testimonials
  • Credentials
  • Contact Us
  • More
    • Home
    • About Us
      • About Us
      • Vision and Values
      • Listening Tour
    • Coaching Programmes
      • Executive Coaching
      • Group Coaching
      • Team Coaching
    • Testimonials
    • Credentials
    • Contact Us
  • Home
  • About Us
    • About Us
    • Vision and Values
    • Listening Tour
  • Coaching Programmes
    • Executive Coaching
    • Group Coaching
    • Team Coaching
  • Testimonials
  • Credentials
  • Contact Us

Building Stronger teams

Building Stronger teamsBuilding Stronger teamsBuilding Stronger teams

IN AN AI ERA, THE FUTURE OF WORK IS HUMAN

CONTACT US

About Us

OUR TEAM

We're thrilled to be working together again!


We each bring over 20 years of agency experience leading major client business in London, Sydney and New York for brands such as Nike, LEGO, IKEA, CitiBank, Kimberley-Clark, Jaguar Land Rover, Virgin and more. This means we understand complex marketplaces, competitive pressure and matrixed organizations,


After training as professional coaches with globally recognised coaching qualifications, we have reunited to create Lead With Us. Our focus is to help teams and individuals achieve higher performance by improving trust, connection and alignment.


The combination of our extensive client and team leadership experience, coupled with our coaching expertise means we are uniquely positioned to immediately engage with the teams and leaders we work with, enabling us to create value faster. 

OUR CREDENTIALS

our vision AND VALUES

VISION

To unlock the collective power of leaders and teams through change.


As AI and automation accelerate, the risk is no longer speed or scale, it's mediocrity.


What differentiates organisations now is human intelligence; EQ, critical thinking and judgement.


AI is a transformative force in business, but leadership still belongs to humans.

VALUES

Connection | Our experience means we get straight to what matters.


Courage | We challenge comfort zones and invite new perspectives.


Clarity | We identify what matters so teams can act with confidence.


Authenticity | We show up as we are, modelling openness.

 

Impact | We measure success by the lasting difference we make for people and teams.

our programmes are informed by ONGOING research INTO WORKPLACE CHALLENGES tHROUGH OUR LISTENING TOUR

ABOUT our LISTENING TOUR

Between September and December 2025, Lead With Us conducted 40 in depth interviews with senior leaders across media, advertising, tech platforms, financial services and professional services. They were all asked one question: “What business challenges are you facing today, and how is that impacting your people and teams on the ground?” 


The same pressures came up consistently: a decrease in trust, ongoing change fatigue, rising AI anxiety and a widening middle management capability gap. These issues aren’t new, but the speed of AI adoption and the expectation to embrace it before its real impact is understood is, and is exacerbating these pressures. 


What we learnt is this; organisations are heavily funding AI systems and tools at the expense of leaning into the human capabilities that determine whether any of it works. Core human skills like trust building, communication, judgment, empathy and confidence during uncertainty is no longer a “soft” investment, it is a hard commercial necessity.


LATEST INSIGHTS

TRUST HAS BECOME A CORE LEVER OF PERFORMANCE

AI UPSKILLING WITHOUT THE RIGHT MINDSET WILL UNDERPERFORM

CHANGE FATIGUE HAS BECOME PART OF ORGANISATIONAL CULTURE

Leaders and people managers are struggling to navigate (and communicate) uncertainty with confidence, decreasing trust.

CHANGE FATIGUE HAS BECOME PART OF ORGANISATIONAL CULTURE

AI UPSKILLING WITHOUT THE RIGHT MINDSET WILL UNDERPERFORM

CHANGE FATIGUE HAS BECOME PART OF ORGANISATIONAL CULTURE

No longer linked to a single initiative or event, change is ongoing and shows up as disengagement and risk of burnout.

AI UPSKILLING WITHOUT THE RIGHT MINDSET WILL UNDERPERFORM

AI UPSKILLING WITHOUT THE RIGHT MINDSET WILL UNDERPERFORM

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

Self-awareness and core human skills including creativity, empathy, agility and judgement must come before technical training.

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

Resilience coaching, courageous conversations and trust building are essential. EQ + AI = Business impact.

HONESTY IS A LEADERSHIP ADVANTAGE

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

INNOVATION DEPENDS ON PSYCHOLOGICAL SAFETY

Transparent conversations about AI, uncertainty and capability gaps build more trust than official (and often, overstated) narratives.

INNOVATION DEPENDS ON PSYCHOLOGICAL SAFETY

MIDDLE LEADERS NEED EQ AND COMMUNICATION, NOT JUST AI SKILLS

INNOVATION DEPENDS ON PSYCHOLOGICAL SAFETY

Without trust and confidence to challenge ideas and speak up, innovation 'dies' and work becomes mediocre.

The real challenge is not AI as a technical skillset, but the human capacity to lead through it

Full Report

Our programmes

EXECUTIVE COACHING

EXECUTIVE COACHING

EXECUTIVE COACHING

Who this is for:

Senior leaders focused on leading people, performance and decision making in the era of AI.

 

Programme: Leader Within

1:1 professional coaching by certified coaches with over 40 years combined corporate business experience. Optional use of diagnostics (DiSC, LCP/Leadership Circle Profile, Principles YOU).

FIND OUT MORE

GROUP COACHING

EXECUTIVE COACHING

EXECUTIVE COACHING

Who this is for:

Senior leaders and executives to tackle skill gaps or a specific challenge.


Programme: Lead Yourself

Modules across two core programmes: Leading with Empathy and Leading Through Change. Topics include active listening, difficult conversations, growth mindset, vision setting.

FIND OUT MORE

TEAM COACHING

EXECUTIVE COACHING

TEAM COACHING

Who this is for:

For vertical or horizontal teams to create the environment for human-AI collaboration to thrive.


Programme: Lead Together

Using diagnostics (DiSC, Principles Us and Lencioni's 5 Dysfunctions), we identify performance drivers and barriers and coach teams to overcome these to achieve shared goals. 

FIND OUT MORE

our methodologies deliver results

86%

86%

86%

of organisations report a positive ROI and improved performance from 1:1 executive coaching.

Source: ICF Global Coaching Study

70%

86%

86%

of individuals report improved work performance, relationships and communication skills from 1:1 coaching.

Source: ICF Global Coaching Study

4X

86%

89%

more likely to be effective leaders because of higher self-awareness (a primary 1:1 coaching outcome).

Source: ICF Global Coaching Study

89%

89%

89%

of The Five Behaviours learners say it improved their team’s effectiveness.

Source: Five Behaviours Case Studies

67%

89%

67%

of executives and employees reported improved teamwork and collaboration.

Source: DiSC Case Studies

95%

89%

67%

increase in understanding team strengths and gaps.

Source: Principles Us Case Studies

“Competitive advantage now depends on collaboration between human skill and machine intelligence”

Executive Coaching

1:1 COACHING WITHIN TEAM PROGRAMMES

1:1 COACHING OUTSIDE TEAM PROGRAMMES

1:1 COACHING OUTSIDE TEAM PROGRAMMES

We offer a safe space outside the group setting for participants to reflect on their profile results, ask questions, and build the confidence to share insights during team workshops.


If an individual is struggling to engage or connect with the team, we provide 1:1 coaching to address concerns and support a more open mindset for change.


Following the programme, we conduct follow-up diagnostics and provide tailored 1:1 coaching as needed to track progress, reinforce learning, and sustain team success.

1:1 COACHING OUTSIDE TEAM PROGRAMMES

1:1 COACHING OUTSIDE TEAM PROGRAMMES

1:1 COACHING OUTSIDE TEAM PROGRAMMES

Today’s leaders are navigating a world that is faster, more complex, and more uncertain than ever. According to research by EZRA, 90% of leaders lack the skills to drive effective transformation.


1:1 coaching builds self-awareness by helping leaders understand their style, what supports them and what holds them back, so they can embrace change and manage uncertainty more effectively.


The leaders who thrive are those who adapt, remain confident amid uncertainty, and continue to inspire others. Our curated 1:1 coaching programmes accelerate leadership capacity, unlock untapped potential, and deliver greater business impact.

group coaching

PROGRAMME: LEAD WITH EMPATHY

PROGRAMME: LEAD THROUGH CHANGE

PROGRAMME: LEAD THROUGH CHANGE

Purpose: Build trust, credibility and psychological safety without compromising performance.


Leaders will learn to:

  • Communicate with clarity and consistency during uncertainty
  • Hold honest, human conversations when stakes are high
  • Recognise and respond to emotional signals in themselves and others
  • Strengthen trust through behaviour, not just intent


Outcomes: Stronger team relationships, improved engagement and collaboration, greater accountability and trust, better results and performance.

PROGRAMME: LEAD THROUGH CHANGE

PROGRAMME: LEAD THROUGH CHANGE

PROGRAMME: LEAD THROUGH CHANGE

Purpose: Equip leaders to navigate continuous change while sustaining energy, focus and resilience.


Leaders will learn to:

  • Regulate themselves under sustained pressure
  • Lead teams through ambiguity and transition
  • Have more candid conversations
  • Reduce change fatigue and cognitive overload
  • Maintain momentum without burnout


Outcomes: Greater confidence through change, increased comfort with not having all the answers, courage to experiment and fail, improved adaptability and reduced disengagement. Greater success embedding change initiatives.

TEAMWORK REMAINS THE ULTIMATE COMPETITIVE ADVANTAGE BECAUSE IT IS SO POWERFUL, PATRICK LENCIONI

TEAM COACHING

PROGRAMME: LEAD TOGETHER

Purpose: To unlock the AI advantage, we help to create psychological safety and the space for experimentation, critical for innovation.


Teams will learn to:

  • Create the trust and confidence required to challenge AI output
  • Strengthen human judgement at key decision moments
  • Collaborate, interrogate and pressure test ideas
  • Encourage healthy conflict and constructive debate


Outcomes: Empowered leadership teams and more competitive commercial outcomes harnessing AI advantage.


Learn More

When To Consider Team Coaching

Transformation and Organizational Change

Formation of a New Team or Refresh of Existing

Formation of a New Team or Refresh of Existing

Organizations that invest in team coaching during change experience up to 42% faster adoption of new behaviours and processes (ICF and HCI Coaching Culture Report).

Formation of a New Team or Refresh of Existing

Formation of a New Team or Refresh of Existing

Formation of a New Team or Refresh of Existing

Most new teams underperform in their first 3-6+ months. Teams that receive targeted support accelerate performance by up to 30-40% faster (McKinsey Insights 2020).

End of Year Goals and Annual Vision Planning

Formation of a New Team or Refresh of Existing

End of Year Goals and Annual Vision Planning

Q4 is a decisive business period that puts leaders and teams at risk of higher stress and burn out. Open communication, alignment and team collaboration are even more critical.

Major New Business Pitch or Client Brief

Formation of a New Team or Refresh of Existing

End of Year Goals and Annual Vision Planning

For complex global clients like Unilever or Volkswagen, pitch teams are banded together and and expected to work cohesively for extended periods of time.

what our clients have to say about us

COACHING credentials

Kat So, Executive Coach

Melinda Athinodorou, Exec Coach

Melinda Athinodorou, Exec Coach

ICF | ACC and CPCC Certified Coach

LCP | Leadership Circle Profile Certified

Principles You and Us Certified

Systemic Team Coaching Practitioner, GTCI

BA Social Psychology, University of Kent, UK

25+ Years Media Agency Experience

www.linkedin.com/in/kat-so-45b79740 

Melinda Athinodorou, Exec Coach

Melinda Athinodorou, Exec Coach

Melinda Athinodorou, Exec Coach

Association of Coaching Certified Coach

Approved DiSC Trainer

Maternity Coach

1:1 Executive Coach

BA Economics, Manchester, UK

25+ Years Media Agency Experience

https://uk.linkedin.com/in/melinda-athinodorou

Contact Us

Drop us a line!

Attach Files
Attachments (0)

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Home
  • Privacy Policy

Lead With Us

Copyright © 2026 Lead With Us - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept