About Us
OUR TEAM
We're thrilled to be working together again!
We each bring over 20 years of agency experience leading major client business in London, Sydney and New York for brands such as Nike, LEGO, IKEA, CitiBank, Kimberley-Clark, Jaguar Land Rover, Virgin and more. This means we understand complex marketplaces, competitive pressure and matrixed organizations,
After training as professional coaches with globally recognised coaching qualifications, we have reunited to create Lead With Us. Our focus is to help teams achieve higher performance by improving trust, connection and alignment.
The combination of our extensive client and team leadership experience, coupled with our coaching expertise means we are uniquely positioned to immediately engage with the teams and leaders we work with, enabling us to create value faster.
Our Services
TEAM COACHING
Lead With Us helps teams work better together to accelerate progress and deliver breakthrough results using tools such as DiSC and Lencioni’s Five Dysfunctions of a Team to identify the precise drivers of (or barriers to) team performance. Using these diagnostics and real-time problem-solving, we provide workshop facilitation and coaching to support the goals of the team, with a focus on building team cohesion and trust.
GROUP COACHING
With burn out at crisis levels (63% of UK workers show symptoms of burn out, MHFA England 2024) and psychological safety in decline, creating 'silent resentment' (Forbes September 2025) and with increasing anxiety around the impact of AI, we've created a series of hour long group coaching sessions designed to support teams through these challenges in a practical and immediately applicable way.
HALF DAY WORKSHOPS
The pace of agency life has never been more intense with ‘transformation’ now a common buzzword. AI, automation and evolving client expectations coupled with tighter margins and teams stretched thin means collaboration, trust and adaptability are critical to success. Our half-day workshops are practical sessions that bring teams together to address key challenges leaving them with an action plan to accelerate progress.
EXECUTIVE COACHING
As qualified coaches, not just facilitators, we offer 1:1 executive coaching both inside and outside of team-based initiatives. We are certified in some of the most widely used personality and leadership assessment tools to help increase self-awareness and unlock full leadership potential. We provide a confidential space to support specific development goals to create meaningful growth and drive business performance.
BESPOKE PROGRAMMES
All of our programmes are tailored to meet the needs of the team or individual and address specific business challenges. Outside of diagnostic based tools, we incorporate stakeholder interviews to better understand business context and team dynamics. We lean into real-world relevance using live examples and practical exercises so learning can easily be applied and provide ongoing support to ensure continued progress and success.
When To Consider Team Coaching
Transformation and Organizational Change
Formation of a New Team or Refresh of Existing
Formation of a New Team or Refresh of Existing
Organizations that invest in team coaching during change experience up to 42% faster adoption of new behaviours and processes (ICF and HCI Coaching Culture Report).
Formation of a New Team or Refresh of Existing
Formation of a New Team or Refresh of Existing
Formation of a New Team or Refresh of Existing
Most new teams underperform in their first 3-6+ months. Teams that receive targeted support accelerate performance by up to 30-40% faster (McKinsey Insights 2020).
Q4 End of Year Goals and 2026 Vision Planning
Formation of a New Team or Refresh of Existing
Q4 End of Year Goals and 2026 Vision Planning
Q4 is a decisive business period that puts leaders and teams at risk of higher stress and burn out. Open communication, alignment and team collaboration are even more critical.
Major New Business Pitch or Client Retention
Formation of a New Team or Refresh of Existing
Q4 End of Year Goals and 2026 Vision Planning
For complex global clients like Unilever or Volkswagen, pitch teams are banded together and and expected to work cohesively for extended periods of time.
HALF DAY WORKSHOPS
SHIFT FROM AI UNCERTAINTY TO AI CONFIDENCE
Set the scene for AI integration, assess readiness and build a team roadmap for immediate AI adoption. Content areas and activities include:
• Team Task & Opportunity Mapping
• Replace, Augment, Evolve Task Matrix
• RACI Action Planning
Output: Immediately Actionable AI-Task Integration Action Plan
CREATE A UNIFYING VISION FOR 2026
We will facilitate and provide coaching to help guide your team to design a strategic vision and roadmap that is aligned to both client and agency goals, challenges and ambitions. Content areas and activities include:
• ‘Future Headlines’ Visioning Exercise (North Star)
• Team Vision On a Page, Linking Values and Behaviours
• Strategic Outcomes and Milestones
Output: 2026 Team Vision and Action Plan
CONNECT TEAMS, MARKETS & MINDSETS
Build stronger trust, collaboration and communication across multi-market, multi-functional teams and hybrid teams. Content areas and activities include:
• Collaboration Health Check diagnostic
• Team Network and Trust Mapping
• New Connection Opportunities to Increase Cohesion
Output: Team Collaboration Map and Commitments
WIN TOGETHER & GROW NEW BUSINESS
Equip business growth and pitch team leaders with a collaborative mindset and unified vision to focus and perform under pressure. Content areas and activities include:
• Team Chemistry and Communication
• Vision of Success: North Star and Outcomes
• Milestone Roadmap and Priorities
Output: Team Vision and Road To Success Action Plan
Q4 RESET. Q1 GAME PLAN.
Q4 is focus time. The most critical period of the year. What are the biggest rocks? How much harder can you push? Assess progress, get alignment on where to make the greatest business impact and decide where to place energy and focus going into 2026. Content areas and activities include:
• Strategic Priorities by Impact vs Effort Mapping
• Energy Audit and Forward Planning
Output: Q4–Q1 Progress, Priorities & Forward Plan
COACHING credentials
Kat So
Melinda Athinodorou
Melinda Athinodorou
ICF | ACC and CPCC Certified Coach
LCP | Leadership Circle Profile Certified
Systemic Team Coaching Practitioner, GTCI
BA Social Psychology, University of Kent, UK
25+ Years Media Agency Experience
Melinda Athinodorou
Melinda Athinodorou
Melinda Athinodorou
Association of Coaching Certified Coach
Approved DiSC Trainer
Maternity Coach
1:1 Executive Coach
25+ Years Media Agency Experience